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PASTICCERIA ZIZZOLA - CASO STUDIO

PASTICCERIA ZIZZOLA - THE CASE STUDY

Zizzola turned to the Le Stampe di Alice team to create packaging tailored to his needs and solve some problems. The customer first needed to optimize the printing of their logo. For the production of some typical desserts, he was looking for a Shopper that could be ambivalent, capable of containing and highlighting both traditional leavened products and classic Easter doves or panettone. He was looking for a new collection that could be used for small and large trays and ice cream tubs.

Analyzing the customer and his needs, these were the solutions proposed:

OUR SOLUTIONS

PERSONALIZED SHOPPER

For the Zizzola pastry shop project we created two formats of manual shoppers that could meet their needs. The white kraft paper, with a pantone background and texture on the gussets, is completed by the flexographic print with a white negative logo. An original and refined look in line with the pastry shop brand.

CUSTOM RIBBON

For the personalized ribbon we chose 15 mm wide cotton polyester with a gold-coloured relief silk-screen print. An elegant ribbon perfect for closing pastry packages.

PERSONALIZED LABEL

To close all the packaging of the Zizzola pastry shop, a new adhesive label in black PVC personalized with a hot stamping of the logo in white. Label that is suitable for every pastry package.

WHAT WERE THE BENEFITS FOR THE CUSTOMER?

The advantages that the customer was able to experience following the use of our products were the following:

- Aincrease in sales, increased by the use of attractive and functional packaging which has allowed us to reach a wider and more informed audience on the products offered;

- Astrengthening the brand identity, which further enhanced its image and the message to communicate to customers;

- Onecustomer loyaltymore immediate and effective, through greater exaltation and valorisation of pastry products.

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PR - ERDF 2021-2027 - Priority 1 - OS 1.3 - Action 1.3.2 - Support for the internationalization of SMEs - Public notice for the presentation of internationalization projects of SMEs through participation in international fairs 2023-2024

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